Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 62 it operates, and by federal and local governments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors, government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 .On the other hand, high quality products and service standards should bring almost complete approval, 71 low quality products and 72 claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 74 or imitated by competitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings 77 than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 78 include physical 79, contacts of outsiders 80 company employees, product quality and dependability, prices 81 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
62. A) which B) what C) where D) whom
63. A) in B) within C) on D) to
64. A) attraction B) attachment C) affection D) generalization
65. A) and B) with C) as D) for
66. A) converse B) diverse C) reverse D) universe
67. A) satisfy B) treat C) amuse D) entertain
68. A) so B) then C) thus D) but
69. A) support B) identification C) compliment D) resistance
70. A) ensured B) promoted C) threatened D) unemployed
71. A) because B) while C) though D) when
72. A) false B) fake C) artificial D) counterfeit
73. A) fortune B) asset C) possession D) property
74. A) countered B) defeated C) repelled D) compelled
75. A) pay B) get C) order D) charge
76. A) favorite B) prosperous C) favorable D) prospective
77. A) rate B) ratio C) ration D) interest
78. A) These B) They C) That D) It
79. A) appliances B) equipment C) devices D) facilities
80. A) on B) with C) in D) along
81. A) relative B) related C) reliable D) reconcilable
解析：
62. C)。【解析】连接词辨义。在词组by the communities 62 it operates中，名词communicates后有主语it和谓语动词operates，因此判断该从句为定语从句。而先行词在定语从句中作状语，即it operates in the communities，于是选择C)where。
63. D)。【解析】 考查固定搭配。to...extent或者to the extent of...表示“达到…的程度”，因此答案为D)。 in, within, on 均不能与extent搭配。
65. C)。【解析】考查语义和固定搭配。因为stockholders, suppliers, creditors, government officials等都属于outsiders，是outsiders的下义词。而词组such...as...就是这种用法。因此答案为C)。
66. B)。【解析】形近词辨义。as well as 连接意义相近的词，前面stockholders, suppliers, creditors, government officials等都是各不相同的群体，那么后面special groups也应是多种多样的。diverse表示“不同的，多种多样的”，因此选择B)。converse“相反的,颠倒的”;reverse“相反的,倒转的,颠倒的”;universe“宇宙,世界,万物,领域”。
69. D)。【解析】名词辨义。本句中，两个分句是转折关系，而且作为利益对立双方creditors and stockholders 和employees，他们对待工厂自动化的态度也是对立的。前者有单词approval(赞成)表明态度，后者的态度就应是resistance(抵抗，反对)。support“支撑,支持,支援,维持,赡养”;identification“辨认,鉴定,证明,视为同一”;compliment“称赞,恭维,致意,问候,道贺”。
70. C)。【解析】动词辨义。由上下文得知，工厂高度自动化遭到了工人们的抵制，而他们抵制的原因就在于他们的工作岗位受到威胁，他们将面临下岗。因此see their jobs threatened或者see themselves unemployed。故选择C)。ensure“保证,担保,使安全,保证得到”;promote“促进,发扬,晋升为”;unemployed“失业的,未被利用的”。
