life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
26. According to the passage, when people grow fond of one particular brand of a product, its sales will ____ .
A)decrease gradually C)improve enormously
B)become unstable D)remain at the same level
27. The first paragraph tells us that a new product is _____ .
A)usually introduced to satisfy different tastes
B)often more expensive than old ones
C)often inferior to old ones at first
D)not easily accepted by the public
28. Marketers need to know which of the four stages a product is in so as to __________ .
A)work out marketing policies C)promote its production
B)increase its popularity D)speed up its life cycle
29. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of _______ .
A)increasing usage among students C)pleasing the young as well as the old
B)exploring new market sections D)serving both military and civil needs
30. In order to recover their share of the world market, U.S. auto makers are _______ .
A)improving product quality C)re-positioning their product in the market
B)modernizing product style D)increasing product features
Part III Vocabulary and Structure (20 minutes)
Directions: There are 30 incomplete sentences in this part. For each sentence there are four choices marked A), B), C) and D). Choose the ONE answer that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center.
31. By the time he arrives in Beijing, we ___________ here for two days.
A)will have stayed B)shall stay C)have been staying D)have stayed
32. According to the American federal government, residents of Hawaii have the longest life ______ :77.2 years.
A)rank B)span C)scale D)scope
33. The millions of calculations involved, had they been done by hand,__________ all practical value by the time they were finished.
A) had lost B)would have lost C)would lose D)should have lost
34. As a public relations officer, he is said ________ some very influential people.
A) to know B) to be knowing C)to have been knowing D)to have known
35. Our hopes ___________ and fell in the same instant.
A)arose B)raised C)rose D)aroused
36. With the development in science and technology man can make various flowers ____________ before their time.
A) be bloomed B) bloom C) bloomed D)blooming
37. A season ticket _______the holder to make as many journeys
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