Public image refers to how a company is viewed by itscustomers, suppliers, and stockholders, by the financialcommunity, by the communities 1 it operates, and byfederal and local governments. Public image iscontrollable 2 considerable extent, just as the product,price, place, and promotional efforts are.A firm's public image plays a vital role in the 3 of thefirm and its products to employees, customers, and tosuch outsiders 4 stockholders, suppliers, creditors, government officials, as well as5 special groups. With some things it is impossible to 6 all the diverse publics: forexample, a new highly automated plant may meet the approval of creditors andstockholders, 7 it will undoubtedly find 8 from employees who see their jobs 9 .Onthe other hand, high quality products and service standards should bring almostcomplete approval, 10 low quality products and 11 claims would be widely lookeddown upon.A firm's public image, if it is good, should be treasured and protected. It is avaluable 12 that usually is built up over a long and satisfying relationship of a firmwith publics. If a firm has learned a quality image, this is not easily 13 or imitated bycompetitors. Such an image may enable a firm to 14 higher prices, to win the bestdistributors and dealers, to attract the best employees, to expect the most 15 creditorrelationships and lowest borrowing costs. It should also allow the firm's stock tocommand higher price-earnings 16 than other firms in the same industry with such agood reputation and public image.
A number of factors affect the public image of a corporation. 17 include physical 18 , contacts of outsiders 19 company employees, product quality and dependability,prices 20 to competitors, customer service, the kind of advertising and the mediaand programs used, and the use of public relations and publicity.
1. A) which B) what C) where D) whom
2. A) in B) within C) on D) to
3. A) attraction B) attachment C) affection D) generalization
4. A) and B) with C) as D) for
5. A) converse B) diverse C) reverse D) universe
6. A) satisfy B) treat C) amuse D) entertain
7. A) so B) then C) thus D) but
8. A) support B) identification C) compliment D) resistance
9. A) ensured B) promoted C) threatened D) unemployed
10. A) because B) while C) though D) when
11. A) false B) fake C) artificial D) counterfeit
12. A) fortune B) asset C) possession D) property
13. A) countered B) defeated C) repelled D) compelled
14. A) pay B) get C) order D) charge
15. A) favorite B) prosperous C) favorable D) prospective
16. A) rate B) ratio C) ration D) interest
17. A) These B) They C) That D) It
18. A) appliances B) equipment C) devices D) facilities
19. A) on B) with C) in D) along
20. A) relative B) related C) reliable D) reconcilable
1.C)。【解析】连接词辨义。在词组by the communities 1 it operates中，名词communicates后有主语it和谓语动词operates，因此判断该从句为定语从句。而先行词在定语从句中作状语，即it operates in the communities，于是选择C)where。
2. D)。【解析】 考查固定搭配。to...extent或者to the extent of...表示"达到...的程度"，因此答案为D)。 in, within, on 均不能与extent搭配。
5. B)。【解析】形近词辨义。as well as 连接意义相近的词，前面stockholders,suppliers, creditors, government officials等都是各不相同的群体，那么后面specialgroups也应是多种多样的。diverse表示"不同的，多种多样的"，因此选择B)。converse"相反的,颠倒的";reverse"相反的,倒转的,颠倒的";universe"宇宙,世界,万物,领域"。
8. D)。【解析】名词辨义。本句中，两个分句是转折关系，而且作为利益对立双方creditors and stockholders 和employees，他们对待工厂自动化的态度也是对立的。前者有单词approval(赞成)表明态度，后者的态度就应是resistance(抵抗，反对)。support"支撑,支持,支援,维持,赡养";identification"辨认,鉴定,证明,视为同一";compliment"称赞,恭维,致意,问候,道贺"。
9. C)。【解析】动词辨义。由上下文得知，工厂高度自动化遭到了工人们的抵制，而他们抵制的原因就在于他们的工作岗位受到威胁，他们将面临下岗。因此see their jobsthreatened或者see themselves unemployed。故选择C)。ensure"保证,担保,使安全,保证得到";promote"促进,发扬,晋升为";unemployed"失业的,未被利用的"。
