ssing their high quality
B) convincing him of their low price
C) maintaining a balance between quality and price
D) appealing to his buying motives
32. The reason why the bread advertisement is misleading is that ________.
A) thin slices of bread could contain more calories
B) the loaf was cut into regular slices
C) the bread was not genuine bread
D) the total number of calories in the loaf remained the same
33. The passage tells us that _______.
A) sometimes advertisements really sell what the consumer needs
B) advertisements occasionally force consumers into buying things they don't need
C) the buying motives of consumers are controlled by advertisements
D) fire insurance is seldom a worthwhile investment
34. It can be inferred from the passage that a smart consumer should _________.
A) think carefully about the benefits described in the advertisements
B) guard against the deceiving nature of advertisements
C) be familiar with various advertising strategies
D) avoid buying products that have strong emotional appeal
35. The passage is mainly about ________.
A) how to make a wise buying decision
B) ways to protect the interests of the consumer
C) the positive and negative aspects of advertising
D) the function of advertisements in promoting sales
Passage Four
Questions 36 to 40 are based on the following passage:
So long as teachers fail to distinguish between teaching and learning, they will continue to undertake to do for children that which only children can do for themselves. Teaching children to read is not passing reading on to them. It is certainly not endless hours spent in activities about reading. Douglas insists that "reading cannot be taught directly and schools should stop trying to do the impossible."
Teaching and learning are two entirely different processes. They differ in kind and function. The function of teaching is to create the conditions and the climate that will make it possible for children to devise the most efficient system for teaching themselves to read. Teaching is also public activity: It can be seen and observed.
Learning to read involves all that each individual does to make sense of the world of printed language. Almost all of it is private, for learning is an occupation of the mind, and that process is not open to public scrutiny.
If teacher and learner roles are not interchangeable, what then can be done through teaching that will aid the child in the quest（探索）for knowledge? Smith has one principal rule for all teaching instructions. "Make learning to read easy, which means making reading a meaningful, enjoyable and frequent experience for children."
When the roles of teacher and learner are seen for what they are, and when both teacher and learner fulfil them appropriately, then much of the pressure and feeling of failure for both is eliminated. Learning to read is made easier when teachers create an environment where children are given the opportunity to solve the problem of leaning to read by reading.
36. The problem with the reading course as mentioned in the first paragraph is that _______.
A) it is one of the most difficult school courses
B) students spend endless hours in reading
C) reading tasks are assigned with little guidance
D) too much time is spent in teaching about reading
37. The teaching of reading will be successful if ________.
A) teachers can improve conditions at school for the students
B) teachers can enable students to develop their own way of reading
C) teachers can devise the most efficient system for reading
D) teachers can make their teaching activities observable
38. The word "scrutiny" (Line 3, Para.3) most probably means "_________".
A) inquiry
B) observation
C) control
D) suspicion
39. According to the passage, learning to read will no longer be a difficult task when _________.
A) children become highly motivated
B) teacher and learner roles are interchangeable
C) teaching helps children in the search for knowledge
D) reading enriches children's experience
40. The main idea of the passage is that _________.
A) teachers should do as little as possible in helping students learn to read
B) teachers should encourage students to read as widely as possible
C) reading ability is something acquired rather than taught
D) reading is more complicated than generally believed
Part III Vocabulary and Structure (20 minutes)
Directions: There are 30 incomplete sentences in this part. For each senten
上一页 [1] [2] [3] [4] [5] [6] 下一页
