c (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
56. Advertising can persuade the consumer to buy worthless products by .()
A. maintaining a balance between quality and price
B .convincing him of their low price
C. appealing to his buying motives
D. stressing their high quality
57. The reason why the bread advertisement is misleading is that .()
A. the total number of calories in the loaf remained the same
B. thin slices of bread could contain more calories
C. the loaf was cut into regular slices
D.the bread was not genuine bread
58. The passage tells us that .()
A. advertisements occasionally force consumers into buying things they don’t need
B. the buying motives of consumers are controlled by advertisements
C.sometimes advertisements really sell what the consumer needs
D. fire insurance is seldom a worthwhile investment
59. It can be inferred from the passage that a smart consumer should .()
A. be familiar with various advertising strategies
B. think carefully about the benefits described in the advertisements
C. guard against the deceiving nature of advertisements
D. avoid buying products that have strong emotional appeal
60. The passage is mainly about.()
A. ways to protect the interests of the consumer
B. how to make a wise buying decision
C. the function of advertisements in promoting sales
D. the positive and negative aspects of advertising
B
After entering the WTO, China will enjoy the most favored nation status as a member country. This will enable China’s products to enter foreign markets at a lower tax. After joining the WTO, China has to carry out the WTO’s rules and open its home markets; this will help further improve the investment(投资)environment and strengthen the appeal(吸引力)of Chinese markets to foreign investment. It is conducive(有利的)to speeding the readjustment of our industrial structure. And it helps continue deepening China’s economic restructuring(改进)。
It helps China to take part in the formulation of new rules of international trade, protecting China’s rights and interests and raising China’s international status.
Of course, in joining the WTO, China will have to take up some duties, this will surely bring certain pressure and challenge to us.
Firstly, further opening the market will cause some domestic products, enterprises and industries to face stronger competition.
Secondly, China’s foreign economic and trade management will, to a certain extent, be restricted by the WTO rules.
In looking at the advantages and disadvantages of China’s joining the WTO, we cannot base ourselves on one or several industries, instead we should keep an eye on the development of the entire economy. Looking upon the matter from the entire industry, entry into the WTO will bring to China’s industries greater opportunities than its side effects. Most Chinese industries will gain more opportunities for development.
To ordinary people, entry into the WTO means cheaper foreign goods. At present, some imported goods are very expensive because our country collects very high taxes on them. After entry into the WTO, these taxes will be cut down gradually so that it will force down the prices of imported goods coming into China. Home customers will benefit greatly. But it is not wise to hope that all foreign goods will become cheap overnight. In fact, according to the WTO agreement, there is a period of time during which some important but underdeveloped industries are protected so that they will not be destroyed by the rush of cheaper forgen goods. The car industry is a good example. It is believed that during the first few years after China’s entering into the WTO, the prices of cars will remain comparatively stable(稳定)。
61．After entering the WTO,.()
A. China’s products will sell well in the foreign markets
B. more and more foreign products will enter Chinese markets
C. China will enjoy free taxes
D. China’s home markets will receive foreign investment
62.One of the advantages when China joins the WTO is .()
A. China will take up some duties
B. China’s economy will develop fast
C. China’s international status will be raised
D. China will face pressure and challenge
63.It is implied but not said directly that after joining the WTO.()
A. some industries will not develop because of strong competition
B. China’s foreign trade will be restricted by the WTOrules
C. China’s car industry will develop fast
D. ordinary people can buy cheaper goods
64.At present some foreign goods are very expensive because .()
A. they are in very good quality
B. high taxes have to be paid on them
C. China protects some underdeveloped industries
D. Chinese products are too cheap
C
President Coolidge’s statement, “The business of America is business,” still points to an important truth today-that business institutions have more prestige(威望) in American society than any other kind of organization, including the government.
Why do business institutions possess this great prestige?
One reason is that Americans view business as being more firmly based on the ideal of competition than other institutions in society. Since competition is seen as the major source of progress and prosperity by most Americans, competitive business institutions are respected. Competition is not only good in itself, it is the means by which other basic American values such as individual freedom, equality of opportunity, and hard work are protected.
Competition protects the freedom of the individual by ensuring that there is no monopoly(垄断) of power. In contrast to one, all-powerful government, many businesses compete against each other for profits. Theoretically, if one business tries to take unfair advantage of its customers, it will lose to competing business which treats its customers more fairly. Where many businesses compete for the customers’ dollar, they cannot afford to treat them like inferiors or slaves.
A contrast is often made between business, which is competitive, and government, which is a monopoly. Because business is competitive, many Americans believe that it is more supportive of freedom than government, even though government leaders are elected by the people and business leaders are not. Many Americans believe, then, that competition is as important. or even more important, than democracy in preserving freedom.
Competition in business is also believed to strengthen the ideal of equality of opportunity. Competition is seen as an open and fair race where success goes to the swiftest person regardless of his or her social class background. Competitive success is commonly seen as the American alternative to social rank based on family background. Business is therefore viewed as an expression of the idea of equality of opportunity rather than the aristocratic (贵族) idea of inherited privilege.
65. The statement “The business of America is business” probably means “”.()
A.America is a great power in world business
B. Business is of primary concern to American
C. The business institutions in America are concerned with commerce
D. Business problems are of great importance to the American government
66. Who can benefit from business competition?()
A. People with ideals of equality and freedom.
B. Both business institutions and government.
C. Honest businessmen.
D. Both businessmen and their customers.
67. Government is believed to differ strikingly from business in that government is characterized by .()
A. its role in protecting basic American values
B. its absolute control of power
C. its democratic way of exercising leadership
D. its function in preserving personal freedom
68. It can be inferred from the passage that the author believes .()
A.in many countries success often depends on one’s social status
B. businesses in other countries are not as competitive as those in America
C. American businesses are more democratic than those in other countries
D.Americans are more ambitious than people in other countries
D
Suppose you work in a big firm and find English very important for your job because you often deal with foreign businessmen.
Now you are looking for a place where you can improve your English, especially your spoken Engli
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