D．If you are late，you will lose money

Questions 26－30 are based on the following passage：

   U.S.Direct marketers are taking advantage of the trends of the market and natural advantages which provide good opportunities in Japan．And the future looks promising，too．In  particular，the appreciation of the yen,or what the Japanese  refer to as endaka，has made many U．S．products much more  affordable and desirable to the Japanese consumer．Also，

through direct marketing U．Scompanies can bypass the multitier distribution channels and provide the Japanese consumer with a product that is priced very competitively to the retail product.Another advantage is that the Japanese market consists of a very affluent society with a high percapita income．Direct marketing allows the Japanese consumers to increase their leisure time by staying at home and shopping．This is very important since leisure time is a very precious commodity in a society which typically has a long workweek．Japanese consumers also  prefer  the  cachet（名牌）of such imported goods．

26．What is the passage mainly about？

    A．The reason why U．S．products are now welcomed in Japan．

    B．U．S．marketers want to expand their markets to Japan．

    C．The author gives a comparison between U．S．and Japanese products．

    D．With their high percapita，Japanese people can now afford U．S．products．

27．What does the word“appreciation mean？

    A．Evaluation．

    B．Enjoyment

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